Decisions made with PowerMetrics drive growth for Venture Harbour

Venture Harbour builds online ventures that unlock human potential through technology and automation. The team wanted a single place to define metrics, compare performance over time, and act faster. With PowerMetrics, they consolidated data from Google Analytics 4 (GA4), Amplitude, FullStory, MySQL, and dozens of partner APIs into trusted metrics that anyone can explore.

Introducing Venture Harbour

Venture Harbour is on a mission to build 50 ventures by 2060, each solving a more ambitious problem than the last. Current ventures include the world’s first scientifically valid method of measuring comfort zones, BrokerNotes, and Serene, which helps remote workers get focus back with a single click.

Meet the founder

Marcus Taylor, CEO and founder, sets the vision and leads R&D. His days span prototyping with the development team, pressure-testing strategy, and building systems that help the portfolio learn faster.

"Like the pilot of an airplane, you need a core set of metrics to know which controls to adjust. In an ideal world, these metrics would live in one place, be visualized clearly, and be agnostic of where the data came from."

The challenge: context-switching and fragmented insight

Teams hopped between GA4, Amplitude, FullStory, and other tools to answer basic questions. Data sat in silos. Formats differed. Combining datasets for a portfolio-level view took too long. Honing in on the most important metrics felt harder than it should.

The solution: a metric-centric analytics platform

PowerMetrics became the analytics layer that unifies how Venture Harbour defines, calculates, and shares metrics.

• Trusted, governed definitions. Metrics like "Development Pipeline," "Product Usage Funnel," and "Risers and Fallers" are modelled once, then reused consistently.
• Broad connectivity. The team connects GA4, Amplitude, REST APIs, and MySQL, then builds calculations with Excel-like formulas when needed.
• Fast exploration. People compare current vs historical performance, apply date ranges and segments, and switch visualizations to answer follow-up questions without leaving the page.
• Distribution that fits the workflow. Shared metric views appear on office screens and in Slack, driving timely conversations.

"Whether it’s combining sources with formulas, querying REST APIs, or modelling MySQL, PowerMetrics never limits what we can track as a business."

What changed: from scattered data to shared understanding

Before PowerMetrics, the team bounced across tools and stitched answers together. After adopting PowerMetrics, metrics live in one place, with shared definitions and history. That shift reduced busywork and created space for deeper analysis and faster action.

Impactful metrics the team relies on

• Development pipeline keeps everyone aligned on what’s being built, who’s building it, and whether the quarter is on track.
• Product usage funnel highlights which features customers use most and where adoption stalls, similar to a marketing funnel.
• Risers and fallers surfaces GA4 pages with the sharpest traffic changes in the last 24 hours, so the team can react to trends in time.

That last metric delivered a quick win. It flagged a surge on the portfolio’s email marketing software guide. A small content update took minutes and produced a meaningful spike in organic traffic.

PowerMetrics in practice at BrokerNotes

BrokerNotes, a Venture Harbour venture, works with 50+ partners. Each partner has its own portal. Logging in to pull numbers every month was slow, and the formats didn’t match.

PowerMetrics solved that by querying each partner’s API and consolidating results into standard, trusted metrics. The team compares periods, spots trends, and explores segments without manual wrangling.

"PowerMetrics saves time by avoiding 50 logins, and it standardizes how we analyze performance. The time from insight to action shrank, which helps growth."

How the team works with APIs

Most services expose an API. When a metric depends on a niche tool, the team connects it in PowerMetrics rather than waiting for a bespoke integration. If extra help is needed, their Partner Directory is a reliable path to vetted experts.

Visibility that sparks better conversations

Metrics appear where work happens. Office screens show shared views that prompt quick stand-ups and healthy debates. A weekly Slack post in their #dashboards channel keeps remote teammates in the loop and encourages questions.

"These sessions give everyone a chance to understand what’s happening and challenge ideas objectively. Data reduces politics. It just is what it is."

A simple design rule: 2:20:200

"Design metric views using the ‘2:20:200’ principle. Understand the situation in 2 seconds, know the cause in 20 seconds, and know the next action in 200 seconds."

For Venture Harbour, that often means three clear columns, each carrying just the information needed for those checkpoints. Learn more about their approach to dashboard design.

Culture that supports focus

Venture Harbour prizes growth and calm. Urgency is rare. Workdays end at 4 pm. Twice a year, the team takes a 3-4 day retreat that mixes a 24-hour hackathon with celebrations. Karaoke optional.

Results that matter

When the right people share the same trusted metrics, decisions get better and faster. Venture Harbour reports material growth after working with Klipfolio. PowerMetrics made it easier to centralize data, keep definitions tight, and shorten the path from insight to action.

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Where this helps teams like yours

• Multiple data sources and business lines with overlapping or siloed data
• The ability to dive into the data in a safe, easy to use explorer
• Teams that need shared metric definitions to make confident decisions

If any of that sounds familiar, PowerMetrics gives you a governed metric layer with broad connectivity and fast exploration, without the bloat of traditional BI.