Klipfolio Named AI Analytics Innovative Vendor in 2025 by ISG

Ottawa, Canada, December 22, 2025. Klipfolio announced recognition as an "Innovative" vendor in the 2025 ISG Buyers Guide for AI Analytics: Emerging Providers. ISG evaluated 12 providers on core analytical strength paired with next-generation AI assistance. Klipfolio was one of only two vendors to receive the "Innovative" rating, placing it among the report’s top performers alongside the "Exemplary" category leaders.

What AI analytics means in 2025

ISG defines AI analytics as the application of generative AI, agentic AI, and machine learning to enhance analytics processes. That includes conversational interfaces, recommended data preparation, suggested visualizations, documentation, automated insights, and natural language generation, across predictive, descriptive, and prescriptive analytics.

How PowerMetrics aligns

PowerMetrics is Klipfolio’s analytics platform for SMBs. It is built on a centralized, metric-centric foundation designed for self-serve analytics by business users. The platform brings together trusted metric definitions, governance, and AI assistance so teams can answer questions quickly and confidently.

• Metric catalog and governance: Certified definitions, tags, and access control help everyone work from the same trusted numbers.
• AI-ready by design: A clean data foundation, PMQL, and PowerMetrics AI enable conversational exploration and assisted build flows.
• Works with your stack: 130+ connectors, support for popular databases and warehouses, templates, modelling with Excel-like formulas, and semantic layer integrations.
• From question to answer fast: Explorer, automatic filters, goals and notifications, published views, and multiple sharing options keep insights moving.

Market signal from ISG

The ISG report highlights growing demand for platforms that deliver GenAI and agentic capabilities quickly, without heavyweight rollouts. Recognition in the Innovative category underscores Klipfolio’s progress toward fast time to value, balanced execution, and evidence of customer impact.

“Klipfolio built PowerMetrics to help teams run on shared, trustworthy metrics. Recognition from ISG affirms the value of a metric-centric, AI-ready foundation that delivers self-serve analytics without adding headcount. PowerMetrics combines governance, semantic context, and conversational assistance so business users can answer real questions in minutes,” said Allan Wille, CEO, Klipfolio.

What this means for buyers

• Centralize metrics: Move from scattered reports to a governed metric layer that people trust.
• Enable self-serve: Give business users curated metrics and a guided Explorer to answer day-to-day questions.
• Stay AI-ready: Use conversational assistance to speed up modelling, visualization, and documentation.
• Fit your data stack: Connect to services, files, and warehouses, or pair with tools like dbt and Cube.

Ready to see it in action? Start a free PowerMetrics trial. No credit card required.

About Klipfolio PowerMetrics

Klipfolio PowerMetrics is an analytics platform for small and mid-sized organizations. PowerMetrics helps teams create a centralized, AI-ready metric layer, explore data with confidence, and share insights through flexible dashboards and views. The platform supports 130+ connectors, modelling with Excel-like formulas, semantic layer integrations, and multiple ways to distribute insights.