Dashboard
A Dashboard, in the context of data, is an interactive, visual interface that brings your key metrics into one place so you can monitor and act fast. It turns raw data into charts, tables, and cues that make change and performance easy to spot.
In Depth
Dashboards translate complex data into clear visuals such as line charts, bar charts, scorecards, and tables. Context matters, so good dashboards pair visuals with time ranges, targets, comparisons, and explanations.
Dashboards invite interaction. You can filter by segment, drill into a spike, or switch time frames to see patterns. These interactions help you move from “what happened” to “what might be causing it.”
Freshness counts. Many teams connect dashboards to live or scheduled data so you see the latest status without hunting through tools. Centralizing data across sources gives you a single view for a product, a department, or the whole company.
Dashboards vs. Reports
Use a dashboard for quick, ongoing monitoring. Use a report for deeper, structured analysis. A dashboard surfaces what is changing right now. A report explains why it changed with narrative, methods, and detail.
Pro tip
Start with the questions you need to answer, then choose the few metrics that answer them. Aim for 3–7 at first, add targets, and keep layouts simple. Clarity beats density.
Why Dashboards matter
Dashboards speed up decision-making by surfacing trends, exceptions, and progress against goals. They align teams around shared numbers and reduce time spent chasing data across apps. For data leaders, dashboards encourage consistent definitions and increase adoption of trusted metrics.
Dashboard - practice
- Leadership: Track revenue, pipeline, cost, cash, and runway with month-over-month and year-over-year views.
- RevOps and Sales: Watch bookings, win rate, average deal size, and cycle length by segment and rep.
- Marketing: Monitor spend, CPL (Cost per Lead), CAC (Customer Acquisition Cost), lead quality, and conversions by channel.
- Product and Support: Follow active users, retention, NPS, response time, and backlog volume with alerts on thresholds.
Dashboards and PowerMetrics
PowerMetrics helps you build and share dashboards from a governed metric catalog. You can:
- Use hundreds of instant metrics and templates to get started fast.
- Connect to 130+ services, databases, and warehouses.
- Assemble charts with consistent metric definitions, so every team views the same truth.
- Explore with filters, comparisons, and drill-ins to answer follow-up questions.
- Set goals and notifications to stay ahead of misses and wins.
- Publish views, share links, and export when stakeholders need a snapshot.
- Control access by user, group, and role to keep data secure.
Related terms
Metric
A metric, in the context of analytics, is a calculated value that tracks performance for a business activity. Think of it as a consistent math formula applied to your data over time, like revenue, conversion rate, or churn rate. A metric includes a clear formula, time frame, and rules for how to slice the data. It turns raw numbers into a repeatable signal you can compare across periods, products, regions, or segments.
Read moreKey Performance Indicator (KPI)
A key performance indicator (KPI) is a measurable value that shows how effectively your organization is achieving its most important objectives. Think of KPIs like the gauges on your car dashboard—each one gives you real-time feedback to help you maintain your engine and stay on course.
Read moreData Visualization
Data visualization is the representation of data as charts, diagrams, pictures, or tables. When information is presented visually, it’s easier to see patterns and quickly spot outliers. Data visualizations are also perfect for performing comparison and forecast analyses.
Read moreBusiness Intelligence
Business intelligence (BI) is the practice of collecting, organizing and analyzing data to help organizations make informed decisions. BI tools turn raw data into actionable insights through visualizations, reports and dashboards.
Read more