Knowledge Graph
A knowledge graph is a structured network that represents real-world entities (people, places, products, metrics) and the relationships between them. It adds context to data, so systems and people can make smarter decisions.
In depth
A knowledge graph models information as nodes (entities) and edges (relationships). Labels classify nodes and edges—so the system knows whether a node is a customer, a product, a metric, or a data source, and whether an edge means “owns,” “sells,” “reports to,” or “is defined by.” This structure adds a layer of meaning that isn’t found in a traditional table or set of CSVs.
Knowledge graphs are more than a fancy diagram. They integrate data from many systems—CRMs, finance tools, warehouses, spreadsheets, and semantic or metric layers—and link those bits into a single, interconnected model. This link-first approach reveals context, for example, how a sales transaction ties to a customer profile, which metrics depend on which tables, and which dashboards use those metrics. Context is what turns raw data into trustworthy answers.
Because relationships are explicit, knowledge graphs enable richer queries and reasoning. Instead of searching for a string or pulling a single KPI, you can ask contextual questions like “Which products launched this quarter are driving repeat purchases from enterprise customers?” or “Which dashboards surface an uncertified metric used in executive reporting?” This type of query returns results that reflect meaning, not just results with matching text.
Pro tip
Start small and valuable. Model the most critical entities first—metrics, data sources, dashboards and owners—then expand. Early wins (faster root-cause and clearer metric ownership) build momentum for broader adoption.
Why it matters
Builds trust in data and AI: By capturing metric definitions, lineage, user roles, and metadata in one place, a knowledge graph provides the context AI needs for reliable answers. This structure reduces hallucinations and increases confidence in automated insights.
Breaks down data silos: Knowledge graphs link disparate systems so teams can easily see how everything fits together—no manual stitching or guesswork.
Speeds problem-solving: When metric definitions, dependencies, and owners are connected, it’s faster to trace errors and unexpected changes, reducing debugging effort and risk.
Enables richer applications: Search, recommendations, anomaly detection, root-cause analysis, and governance workflows all work better when they use a connected model of people, data assets, and business concepts.
Knowledge Graphs - In practice
Knowledge graph as a map: Think of a knowledge graph as a city map, where tables and files are buildings. The graph shows the roads, transit lines, and footpaths between them, and includes labels for each building and its residents. You can navigate where you need to go and understand how two places are connected.
Product analytics: Link customers, accounts, feature flags, and revenue metrics so product teams can get answers to questions like “Which cohorts saw Feature X and produced higher lifetime value?”. The knowledge graph returns context-aware cohorts instead of isolated counts.
Data governance and lineage: Connect metric definitions to source tables, transformation steps, and the person responsible. When a CFO questions a KPI, within seconds you can show the exact lineage and the certified definition.
Trustworthy AI: Provide AI models with labeled entities and relationships—metrics, data owners, certification status, and user permissions—so generated explanations and recommendations cite sources and respect access rules.
Knowledge Graphs and PowerMetrics
PowerMetrics is built on a metric-centric, semantic foundation that includes a knowledge graph. In PowerMetrics, metrics, dashboards, data sources, user roles, and context-rich metadata are already organized to support self-serve analytics and governed access. A knowledge graph ties these pieces together into a full, contextual experience. Metrics can be traced to their definition, owner, certification status, downstream dashboards, and more.
This structure brings confidence and trust to PowerMetrics. When AI answers a question or suggests a metric, it references the metric definition, shows where the data is coming from, indicates certification, and respects access controls.
In short, the PowerMetrics knowledge graph helps everyone in your organization trust the answers to their questions—and act on them with confidence.
Want to see how this looks in practice? Explore MetricHQ for examples of standardized metric definitions, and try PowerMetrics to experience a metric-first, AI-ready analytics platform.
Related terms
MCP Server
An MCP server is an open‑standard service that exposes tools and resources to AI clients using the Model Context Protocol. It lets AI models retrieve live data and perform actions—securely and consistently—against systems like file stores, APIs, and development platforms.
Read moreMetric Catalog
A metric catalog is a centralized library of standardized metrics and KPIs, each with a clear name, formula, and description. Think of it as a reference guide that ensures everyone in your organisation measures progress the same way.
Read moreData Governance
Data governance is the system of people, policies, and tools that keeps data accurate, secure, and available. Think of it like hiring a skilled librarian for a massive library. Every book is cataloged, protected, and accessible to those with the right permissions (a library card). In analytics, data governance enables your team to work with consistently-defined data that’s accessed based on user-specific roles and permissions.
Read moreMetric Tree
A metric tree is a visual or conceptual model that maps how key business metrics relate to each other. It links a top‑level outcome, like revenue or retention, to the contributing drivers that explain changes underneath. You get a clear, shared view of cause and effect across teams.
Read moreOntology
Ontology, in the context of data and metrics, is the shared vocabulary that defines your business entities, metrics, relationships, and rules. It gives every term a single, trusted meaning across dashboards, queries, and AI powered analytics.
Read more