What are Bookings?

Allan and Lauren sit down with Alamin Mollick, Head of Finance at Posh Technologies, to break down one of the most important — and most misunderstood — metrics in SaaS: Bookings.

What exactly are Bookings? How do they differ from revenue? How should you account for risk when working with Bookings data? And how does the metric behave differently across subscription models versus service contracts — or in a usage-based pricing environment?

Alamin brings a sharp, practical perspective to these questions, drawing on his experience managing finance at a fast-growing technology company. Whether you're a founder, CFO, or analyst trying to build a cleaner picture of business performance, this episode gives you the clarity you need.

What you'll learn in this episode

This conversation covers the fundamentals of Bookings and goes deeper into the nuances that trip up even experienced finance teams:

• What Bookings are and why they matter as a leading indicator of business health
• The difference between Bookings and revenue — and why confusing the two can distort your forecasts
• How to approach Bookings with risk in mind — not all signed contracts convert the same way
• Subscription Bookings vs. service Bookings — the structural differences and how each should be tracked
• Bookings in a usage-based pricing model — a growing challenge as more SaaS companies move away from fixed contracts

Metrics mentioned in this episode

Here are the key metrics discussed in this episode:

• Bookings
• Average Revenue Per Customer

If you want to go deeper on metrics like these, explore MetricHQ — Klipfolio's library of metric definitions, formulas, and benchmarks for the KPIs that matter most to growing companies.