What are ad impressions?
With Lawrence Quan, Head of RevOps @ Rewind
In this episode, Allan and Lauren talk with Lawrence Quan, Head of Revenue Operations at Rewind, about ad impressions—one of the most fundamental metrics in digital marketing.
If you work in marketing or lead a business that relies on digital advertising, understanding ad impressions is essential. Ad impressions measure how many times your ads appear in front of potential customers—whether on social media, search engines, or websites. They're a foundational metric that tells you the scale of your campaign's visibility, but they're just the starting point. Lawrence breaks down what ad impressions are, how they differ from ad clicks, where they sit in the customer journey, and how to track return on ad-spend effectively. You'll also learn which metrics pair well with ad impressions to give you a complete picture of your campaign performance.
If you love learning about metrics, explore MetricHQ, Klipfolio's online resource for all-things metrics and KPIs.