If you lead finance at a tech company, you translate strategy into numbers that stand up to scrutiny. Without a tight grip on fundamentals and the right metrics, investor conversations stall and planning wobbles.

Metrics mark the milestones in your company’s story. The challenge is knowing which ones matter for your stage and model, then tracking them consistently.

This expert‑informed list highlights the most important financial metrics to monitor. Klipfolio PowerMetrics is a business intelligence and analytics platform that helps you centralize these metrics and share trustworthy dashboards across the team.

Category	Metric
Growth & Efficiency	MRR Growth Rate
	Net Annual Recurring Revenue Added (Net ARR Added)
	SaaS Magic Number
	Burn Multiple
	The Rule of 40
Customer Acquisition	Customer Acquisition Cost (CAC)
	Customer Acquisition Cost Ratio (CAC Ratio)
	Lifetime Value to Cost of Acquisition Ratio (LTV/CAC)
Customer Value	Customer Lifetime Value (LTV)
	Annual Contract Value (ACV)
	Weighted ACV (WACV)
Retention & Churn	Gross Revenue Retention Rate (GRR)
	Gross MRR Churn Rate
	Logo Churn
	Deviation from Target Churn Rate
	Propensity to Renew
	Reactivation MRR
Financial Health & Stability	SaaS Quick Ratio
	Customer Concentration
	Payment Acceptance
Strategic & Market	Total Addressable Market (TAM)
	Hype Factor

Annual Contract Value (ACV)

Pm Metric Acv

Expert contributor: Lauren Thibodeau
Annual Contract Value (ACV) is the dollar amount an average customer contract is worth to your company in one year. Definitions vary. Some teams include one‑time fees like setup or training in ACV; others don’t. Track ACV the same way each period and use a SaaS dashboard to align understanding across teams.

Burn Multiple

Expert contributor: David Sacks
Burn Multiple shows how much cash a startup burns to add each incremental dollar of ARR. Lower is better. It reflects how efficiently the company turns spend into durable growth. The calculation for Burn Multiple is Net Cash Burn / Net ARR Added (where Net Cash Burn is the change in cash over the period).

Customer Acquisition Cost (CAC)

Emily Hayward

Guides

How to: Create custom metrics in PowerMetrics

News

What's New in PowerMetrics: Fall 2021

Introducing: PowerMetrics for the Stripe App Marketplace